The Couture
- nickbrimley
- Apr 8, 2025
- 1 min read
Location: Milwaukee, Wisconsin
Award: High Performance
Project Team
Owner: BarrettLo Visionary Development
Contractor: J.H. Findorff & Son Inc.
Engineer: Thornton Tomasetti
Architect: RINKA+
Ready Mixed Concrete: Riv/Crete Ready Mix
Slag Cement: St Marys Cement

Located in downtown Milwaukee, WI, USA, The Couture is a 47-story apartment, retail space, and transportation hub. Created by Barret Lo Visionary Development, the project includes 322 apartments, amenity space, a parking structure, and a public park. A unique aspect of the building is its streetcar and bus concourse located on the ground level. The Couture’s tower core is supported on steel piles and a reinforced concrete raft. The project’s tower and parking structure are connected by a podium structure spanning the transit concourse.
Application Type
Application Type | Core Walls/Columns |
% Slag Cement Replacement | 21% |
% Portland Cement | |
% Portland Limestone Cement | 58% |
% Other SCM (if applicable) | 21%. |
Aggregate | 1510 limestone/1360 topedo sand |
Water/cement ratio | .32 |
7-day strengths | 11,200 psi average |
28-day strengths | 14,600 psi average |

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